Your 5-step Pinterest marketingstrategy
While Pinterest originally was
known for being the go-to site for locating recipes and residential decor
ideas, there are such tons more thereto than that.
In fact, Pinterest has made a reputation as a clear program, housing many photos, graphics, links, and inspiration for nearly
anything you'd possibly want to hunt out.
This means it’s a goldmine social media platform for
businesses with a visible aspect to their business, whether it’s photography or
original graphics. In fact, 55% of users are specifically on the platform to
seek out photos of the latest products and therefore the platform is extremely
powerful when it involves driving website traffic.
Created a simple 5-step Pinterest marketing strategy –
let's go start.
1. Brand your profile
The first step to appearing on any social media network
is to determine a suitable brand for your profile. You first want to make sure
you create a business Pinterest account so that you have access to analytics,
rich pins, and more.
Then you'd wish to require the measures to brand your
Pinterest profile so as that it’s easily recognizable as belonging to your
company. Each social media platform has its own customization features to
permit you to feature your own touch onto it.
Choose a cover board
You should always have a minimum of one Pinterest board
that focuses exclusively on content from your website or business.
Pinterest allows users to settle on a canopy board that
shows pins from that board at the very top of their profile. The individual
pins aren’t clickable, but there is a link to that board at the corner of the
cover design.
This is the perfect place to add a branded board that has
blog posts, graphics, product shots, and other designs from your company.
Ensure that they match your brand to give your profile a branded look.
Check out this example below. All of the pins in
Melyssa’s cover board has the same color scheme and fonts, giving her profile
a more cohesive appearance.
Select up to five showcase boards
You can choose up to five boards to showcase at the top
of your profile and they’ll slide from one board to the next. This is an
excellent place to feature your product, service, or blog boards.
The next part of your profile that you simply can
customize is your showcase boards. These appear directly underneath your name
and bio.
Upload a profile photo
Next, you’ll want to upload a profile photo that best
represents your business. You need to set your logo as a 165 x 165-pixel image.
If you're the face of your business, however, this might
instead be a knowledgeable headshot of you.
Write your bio
Your social media bios should be just about an equivalent
across all platforms. Most have a similar character limit (interests is 160),
making it easy to write one bio and use it across the board.
There are many different ways that you can go about
writing your social media bio. The best practices for a Pinterest bio are
almost like those on other networks, so you'll take inspiration from your
Instagram or Twitter bio. Hashtags aren’t as essential for your Pinterest bio,
but you do want to make sure you clearly and succinctly communicate your
brand’s mission statement and offerings.
Brand your board covers
You’re ready to choose specific covers for your boards,
which suggest you'll make them match your branding and therefore the remainder
of your Pinterest profile.
There are a few various ways in which you'll do that. First,
you'll create and upload separate board covers to every board and link them to
your website. This is how we do things at Sprout.
Verify your website
Last but not least, you’ll want to verify your website.
This is how you get access to analytics for your website on Pinterest and
switch on the rich pins feature that shares more information about your link,
whether it’s an article, a product, a recipe, and more.
To verify your website, Pinterest will provide you with a
code snippet that you’ll need to place on your site. There are Word Press
plugins that can help, or your developer can handle it for you.
2. Determine your content strategy
If your business
maybe a retailer or a web store, you ought to absolutely be taking stunning
product photos and turning them into pins. People love to browse the platform
to find new products, whether it’s home decor, clothing, gifts for the family
and more.
Let’s go cover the
few most popular types of pins.
Pinterest may be a
major discovery engine for shopping, with 72% of Pinners saying they get
inspire to buy even once they weren’t originally trying to find anything.
Beautiful product photos will help catch the audience attention and drive this type
of impromptu inspiration for retail brands.
What sorts of
content will you are sharing on Pinterest? There are many various sorts of
content that perform well on the platform like product pins, infographics, or
blog posts.
Blog post graphics
A great pin type is a blog post promoting the articles
you publish on your website. Make sure these are well-designed vertical
graphics that will stand out in someone’s feed, like the above pin promoting
our blog post on Instagram accounts to follow.
These should have appealing photos or graphic designs
accompanied by bold text that Pinners can easily read as they scroll through
their feed.
Infographic pins
Another great way to promote your business is by
sharing valuable information via infographics. These house data
visualizations, graphic organizers, and more in order to visually convey data
and other content.
Because most infographics tend to be vertical and long-form naturally, Pinterest is that the perfect platform to market these.
Lead magnets
Creating beautiful vertical graphics to market your lead
magnets is another solid content strategy on Pinterest. Make sure the design of
your lead magnet stands out and entices users to save the pin or click and
download your content.
3. Join community boards
One of the
marketing strategies for getting your content to join there and help in
community or group boards. Pinterest allows users to invite others to
contribute to a board, and it’s the perfect way to get your content in front of
brand new audiences.
Search for
prominent Pinners in your niche and check to see if they have group boards
relevant to your industry.
Many users will
include rules or a link to apply to join within that board’s description, so
take a look and see what you can find. Usually, you just have to email the owner or fill out a contact form and give their account a follow for them to
add you.
Once you join,
you’ll want to remain active within those boards, pinning some of your own
content, but also curating other content so you’re not only promoting your own
business.
4. Focus on Pinterest SEO
Pinterest is
essentially a visual search engine, which means it has its own algorithm and
its own search engine optimization rules. You need to focus on your Pinterest
SEO and implement these rules on your own profile to see your ranking increase.
There are three
different places that you simply got to be that specialize in your keyword
usage throughout your Pinterest marketing strategy.
5. Schedule out fresh pins
5-step Pinterest
marketing strategy is to incessantly share fresh content on Pinterest. This is
how you improve the standard of your profile, furthering the likelihood that
Pinterest will share your content in search results.
While you certainly
could jump on Pinterest throughout the day every day to share new content, who
has time for that?
Using Sprout
Social’s Pinterest management tools to schedule out your content on the
platform as well as build out a calendar for your visual content across
multiple social networks. You can even duplicate Instagram posts to Pinterest
to increase the reach of your content.
The Publishing tab
in your Sprout Social account allows you to make and schedule pins to varied
boards. Very carefully upload your image, add the link, create your pin
description and schedule.
You can also
schedule a pin to go out more than once or bulk schedule a number of pins to
make the job even easier.
Another great
feature, though, is that you can choose from Sprout’s predefined optimal
posting times to help you schedule your pins at the best possible intervals.
Too be continue:
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